We'd been noticing how much more important the internet had become - once information is out there in the world now, anyone can get it. Since that was beginning to happen with the record anyway, we figured, OK, let's just stream it for free ourselves. ↗
The problem is that resuscitating old labels doesn't work anymore. I think it is very important to give hope to a new generation of designers, so that one day they really can put their own names out there. ↗
We're trying to have the band create something beautiful that hopefully one day, 20 years from now, can be picked up by a kid and hopefully have the same effect that Neil Young had on me, or Led Zeppelin or Black Sabbath. ↗