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The point is that television does not reveal who the best man is. In fact, television makes impossible the determination of who is better than whom, if we mean by 'better' such things as more capable in negotiation, more imaginative in executive skill, more knowledgeable about international affairs, more understanding of the interrelations of economic systems, and so on. The reason has, almost entirely, to do with 'image.' But not because politicians are preoccupied with presenting themselves in the best possible light. After all, who isn't? It is a rare and deeply disturbed person who does not wish to project a favorable image. But television gives image a bad name. For on television the politician does not so much offer the audience an image of himself, as offer himself as an image of the audience. And therein lies one of the most powerful influences of the television commercial on political discourse. ↗
I'm not saying it isn't frustrating that my films haven't gotten a bigger release, but I'm really happy with them and if you just keep cranking and eventually, if you have a certain sensibility, some of your movies will hit and some just won't. ↗
The television commercial has mounted the most serious assault on capitalist ideology since the publication of Das Kapital. To understand why, we must remind ourselves that capitalism, like science and liberal democracy, was an outgrowth of the Enlightenment. Its principal theorists, even its most prosperous practitioners, believed capitalism to be based on the idea that both buyer and seller are sufficiently mature, well informed and reasonable to engage in transactions of mutual self-interest. If greed was taken to be the fuel of the capitalist engine, the surely rationality was the driver. The theory states, in part, that competition in the marketplace requires that the buyer not only knows what is good for him but also what is good. If the seller produces nothing of value, as determined by a rational marketplace, then he loses out. It is the assumption of rationality among buyers that spurs competitors to become winners, and winners to keep on winning. Where it is assumed that a buyer is unable to make rational decisions, laws are passed to invalidate transactions, as, for example, those which prohibit children from making contracts...Of course, the practice of capitalism has its contradictions...But television commercials make hash of it...By substituting images for claims, the pictorial commercial made emotional appeal, not tests of truth, the basis of consumer decisions. The distance between rationality and advertising is now so wide that it is difficult to remember that there once existed a connection between them. Today, on television commercials, propositions are as scarce as unattractive people. The truth or falsity of an advertiser's claim is simply not an issue. A McDonald's commercial, for example, is not a series of testable, logically ordered assertions. It is a drama--a mythology, if you will--of handsome people selling, buying and eating hamburgers, and being driven to near ecstasy by their good fortune. No claim are made, except those the viewer projects onto or infers from the drama. One can like or dislike a television commercial, of course. But one cannot refute it. ↗
When you are your own best friend, you don’t endlessly seek out relationships, friendships, and validation from the wrong sources because you realize that the only approval and validation you need is your own. ↗
#confidence #friendships #liking-yourself #love-yourself-first #loving-yourself
You see, Monsieur, it's worth everything, isn't it, to keep one's intellectual liberty, not to enslave one's powers of appreciation, one's critical independence? It was because of that that I abandoned journalism, and took to so much duller work: tutoring and private secretaryship. There is a good deal of drudgery, of course; but one preserves one's moral freedom, what we call in French one's quant a soi. And when one hears good talk one can join in it without compromising any opinions but one's own; or one can listen, and answer it inwardly. Ah, good conversation--there's nothing like it, is there? The air of ideas is the only air worth breathing. And so I have never regretted giving up either diplomacy or journalism--two different forms of the same self-abdication." He fixed his vivid eyes on Archer as he lit another cigarette. "Voyez-vous, Monsieur, to be able to look life in the face: that's worth living in a garret for, isn't it? But, after all, one must earn enough to pay for the garret; and I confess that to grow old as a private tutor--or a `private' anything--is almost as chilling to the imagination as a second secretaryship at Bucharest. Sometimes I feel I must make a plunge: an immense plunge. Do you suppose, for instance, there would be any opening for me in America-- in New York? ↗
#journalism #liberty #age
