Civilization is built on a number of ultimate principles... respect for human life, the punishment of crimes against property and persons, the equality of all good citizens before the law... or, in a word justice. ↗
It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format. ↗
Paradoxically, the people and state of Japan living on such moral props were not innocent but had been stained by their own past history of invading other Asian countries. ↗
I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes. ↗