Einstein was a man who could ask immensely simple questions. And what his work showed is that when the answers are simple too, then you can hear God thinking. ↗
The question we all face is what sort of culture we will live in for the rest of our lives and then hand on to the next generation - one that embraces these most basic of values, or one that collapses because of their absence. ↗
I can get very philosophical and ask the questions Keats was asking as a young guy. What are we here for? What's a soul? What's it all about? What is thinking about, imagination? ↗
If you can help other people understand those truths - and in my mind, the only way I know to do that is with large scale, multi-year research projects, where you start with a question and then very rigorously and comprehensively answer that question. ↗