#r

Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness. ↗

— Marshall McLuhan

#aims #among #aspirations #collective #collective consciousness

As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.' ↗

— Marshall McLuhan

#again #age #automation #characteristics #every

I don't necessarily agree with everything I say. ↗

— Marshall McLuhan

#everything #i #necessarily #say

A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion. ↗

— Marshall McLuhan

#blueprints #commercial #essentially #every #evoking

An administrator in a bureaucratic world is a man who can feel big by merging his non-entity in an abstraction. A real person in touch with real things inspires terror in him. ↗

— Marshall McLuhan

#administrator #big #bureaucratic #feel #him

We should not be afraid to speak the truth to our powerful friend the United States. ↗

— Julian McMahon

#friend #our #powerful #should #speak

For tribal man space was the uncontrollable mystery. For technological man it is time that occupies the same role. ↗

— Marshall McLuhan

#mystery #occupies #role #same #space

Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language. ↗

— Marshall McLuhan

#call #different #different language #every #great

Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities. ↗

— Marshall McLuhan

#ads #any #archaeologists #day #discover

If the nineteenth century was the age of the editorial chair, ours is the century of the psychiatrist's couch. ↗

— Marshall McLuhan

#century #chair #couch #editorial #nineteenth