#sin

Everyone has a 'risk muscle.' You keep it in shape by trying new things. If you don't, it atrophies. Make a point of using it at least once a day. ↗

— Roger von Oech

#day #everyone #keep #least #make

There is no single way to train, or do anything well. You have to keep thinking, keep doing things. ↗

— Alexander Dale Oen

#doing #keep #single #things #thinking

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination. ↗

— David Ogilvy

#drunkard #executives #i #illumination #increasing

Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera. ↗

— David Ogilvy

#advertising agencies #agencies #business #cannot #deaf

Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest. ↗

— David Ogilvy

#dishonest #kind #left #only #ought

The consumer isn't a moron; she is your wife. ↗

— David Ogilvy

#consumer #moron #she #wife #your

Advertising is only evil when it advertises evil things. ↗

— David Ogilvy

#advertising #evil #only #things

Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible. ↗

— David Ogilvy

#corrupt #does #editors #fewer #incorruptible

If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising. ↗

— David Ogilvy

#agency #another #brand #built #campaign

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous. ↗

— David Ogilvy

#advertising #been #bitter #cannot #consumer