It seemed romantic but also tragic - people would be winning but then lose it all, or crash but fight on, break bones but get back on their bikes and try to finish. Just getting to the end was seen as an achievement in itself. ↗
Being the first to do something like this also registers a lot of attention that the line might not have gotten if all four books had just appeared from one company. ↗
However, if I can expand this to Top Cow or Avatar I'm helping the sales, however small, on my Marvel books because I'm almost certain to pick up some new readers. ↗
I don't see one as bring better or more literate than the other and there's a real buzz to not only writing about a character I love like Superman, but also writing something that kids can enjoy. ↗
Marvel books also feed into the smaller publishers and the fact that this is happening in the same month we're launching Ultimate Fantastic Four is no coincidence. ↗