It's also reflective of a young person's religion or faith in that it's highly charged with sacramental imagery and with country imagery, because I was in the seminary for so many years in the country. ↗
A lot of girls annoy me who go to university - one girl told me she was going to Oxford because it was something to do between leaving school and getting married. And I've got to pay for that being an income tax payer. ↗
Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before. ↗