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Lacan’s defenders (as well as those of the other authors discussed here) tend to respond to these criticisms by resorting to a strategy that we shall call “neither/nor”: these writings should be evaluated neither as science, nor as philosophy, nor as poetry, nor ... One is then faced with what could be called a “secular mysticism”: mysticism because the discourse aims at producing mental effects that are not purely aesthetic, but without addressing itself to reason; secular because the cultural references (Kant, Hegel, Marx, Freud, mathematics, contemporary literature ... ) have nothing to do with traditional religions and are attractive to the modern reader. ↗
Lacan, as we have seen in our discussion of Freud, regards the unconscious as structured like a language. This is not only because it works by metaphor and metonymy: it is also because, like language itself for the post-structuralists, it is composed less of signs — stable meanings — than of signifiers. If you dream of a horse, it is not immediately obvious what this signifies: it may have many contradictory meanings, may be just one of a whole chain of signifiers with equally multiple meanings. The image of the horse, that is to say, is not a sign in Saussure’s sense - it does not have one determined signified tied neatly to its tail - but is a signifier which may be attached to many different signifieds, and which may itself bear the traces of the other signifiers which surround it. (I was not aware, when I wrote the above sentence, of the word-play involved in ‘horse’ and ‘tail’: one signifier interacted with another against my conscious intention.) The unconscious is just a continual movement and activity of signifiers, whose signifieds are often inaccessible to us because they are repressed. This is why Lacan speaks of the unconscious as a ‘sliding of the signified beneath the signifier’, as a constant fading and evaporation of meaning, a bizarre ‘modernist’ text which is almost unreadable and which will certainly never yield up its final secrets to interpretation. ↗
The ‘healthy’ sign, for Barthes, is one which draws attention to its own arbitrariness—which does not try to palm itself off as ‘natural’ but which, in the very moment of conveying a meaning, communicates something of its own relative, artificial status as well. …Signs which pass themselves off as natural, which offer themselves as the only conceivable way of viewing the world, are by that token authoritarian and ideological. It is one of the functions of ideology to ‘naturalize’ social reality, to make it seem as innocent and unchangeable as Nature itself. Ideology seeks to convert culture into Nature, and the ‘natural’ sign is one of its weapons. Saluting a flag, or agreeing that Western democracy represents the true meaning of the word ‘freedom’, become the most obvious, spontaneous responses in the world. Ideology, in this sense, is a kind of contemporary mythology, a realm which has purged itself of ambiguity and alternative possibility. ↗
But if the choice is a cool president and 8 or 10 percent unemployment in a declining economy and a country that seems to be going in the wrong direction and structural unemployment for young people at 50 percent, I'd rather have a dorky president who fixed those problems. ↗
