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By using repetition, images, and other strategies - all of which communicate truths in ways that are not cognitively or propositional - marketing forms us into the kind of persons who want to buy beer to have meaningful relationships, or to buy a car to be respected, or buy the latest thing to come along simply to satisfy the desire that has been formed and implanted in us. It is important to appreciate that these disciplinary mechanisms transmit values and truth claims, but not via propositions or cognitive means; rather, the values are transmitted more covertly...This covertness of the operation is also what makes it so powerful: the truths are inscribed in us through the powerful instruments of imagination and ritual. ↗
What a strange thing it is to wake up to a milk-white overcast June morning! The sun is hidden by a thick cotton blanket of clouds, and the air is vapor-filled and hazy with a concentration of blooming scent. The world is somnolent and cool, in a temporary reprieve from the normal heat and radiance. But the sensation of illusion is strong. Because the sun can break through the clouds at any moment . . . What a soft thoughtful time. In this illusory gloom, like a night-blooming flower, let your imagination bloom in a riot of color. ↗
The people feel and look the same, like they've settled here even though they know there's something more-something better-just beyond where they are. Small-town life. ↗
#courtney-summers #fall-for-anything #life #small-town #life
