Everybody was starting to grow long hair and wear pink suits and purple glasses and stuff and then, I suppose, some people thought we were crazy, but we weren't really crazy because we're all still here! ↗
I wanted control over the merchandising, the actual packaging of the product. That was a big factor. The only way for me to exercise control on all those levels was to start my own label. ↗
I can tell you one of the most surprising ingredients I've ever found. Perhaps five years ago on a beach I saw this herb that looked exactly like chives. I put it in my mouth and started chewing and, surprise, it tasted exactly like coriander. ↗
I started my cooking 'career' aged 15, almost 20 years ago. At the time it was quite a shock suddenly working 75 to 80 hours a week, without time to play football or other sports. ↗
In the late '70s I started to search for the perfect sound - whatever that might be, before that I was mainly interested in drugs, insanity and the rock'n'roll lifestyle. ↗