In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last. ↗
Very good coaches for ski jumpers stand at the top of the slope and watch the jumpers prepare, rather than standing at the bottom and watching them land. ↗
We still have people in the active duty, and if people are feeling ill, if they're experiencing various symptoms and they're still in the active duty, they're less likely to come forward because that could result in their medical discharge. ↗