I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years. ↗
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea. ↗
There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers. ↗
I think I am more attracted to characters with a subtext, whatever that is and they don't necessarily have to be virtuous, but they have to at least be human. ↗
What is important, then, is not that the critic should possess a correct abstract definition of beauty for the intellect, but a certain kind of temperament, the power of being deeply moved by the presence of beautiful objects. ↗
I did an interview once where I was asked who I found attractive and I went on about cartoons and Nala from 'The Lion King' - and it's a bit weird but various of my ex-girlfriends actually did look like Nala. ↗