Because the better an organization is at fulfilling its purpose, the more it attracts people who see the organization as an opportunity to advance themselves. ↗
My high school coach was Ray O'Conner. He has coached a lot of players that have signed professional contracts, and many of those have gone on to play in the major leagues. ↗
Most artists have contracts directly with the record company, and when they do music, all of their music is owned by the record company. But I did mine through a production company. ↗