I remember that in '81, country radio was pretty pop, and everybody wanted a crossover record - and all of a sudden it came back to traditional. Now it's kind of swung the other way a little bit, but it always comes back. ↗
They've pursued their own agendas, and they've done what they've wanted to do and not pursued traditional careers in the music industry. They've followed their own instincts, and they are in many ways maverick performers. ↗
When we did concerts, we wanted them to be theatrical events - collaborations with designers, choreographers, and directors - because we thought traditional rock concerts were boring. ↗
An illustration I use to get people to understand it is this: I'll ask major corporate audiences: Why don't you just take all your traditional beliefs about organizations, and apply them to the neurons in your brain? ↗