I've set aside a nice chunk of my advertising revenue each month for giveaways, like a KitchenAid mixer. I like buying them for the audience, because without the audience I wouldn't have the blog or the revenue in the first place. ↗
Just like every show has a tone, every show has different people on it playing different games. I don't say 'game' in a pejorative sense, I just mean, these are different stories that we tell ourselves when we go to work. ↗