#advertising

Advertising moves people toward goods; merchandising moves goods toward people. ↗

— Morris Hite

#goods #merchandising #moves #people #toward

Is advertising moral? It is part and parcel of the American free enterprise system... I challenge anybody to show any economic system that has done as much for so many in so short a time. ↗

— Morris Hite

#american #any #anybody #challenge #done

There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den. ↗

— Morris Hite

#den #kitchen #local #man #national

Marriage is a good deal like a circus: there is not as much in it as is represented in the advertising. ↗

— E. W. Howe

#circus #deal #good #good deal #like

The most common trouble with advertising is that it tries too hard to impress people. ↗

— James Randolph Adams

#common #hard #impress #most #people

Great designers seldom make great advertising men, because they get overcome by the beauty of the picture - and forget that merchandise must be sold. ↗

— James Randolph Adams

#advertising #beauty #because #designers #forget

Extension work is not exhortation. Nor is it exploitation of the people, or advertising of an institution, or publicity work for securing students. It is a plain, earnest, and continuous effort to meet the needs of the people on their own farms and in the localities. ↗

— Liberty Hyde Bailey

#continuous #earnest #effort #exhortation #exploitation

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising. ↗

— Leo Burnett

#boss #client #creation #debilitating #good

I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for. ↗

— Leo Burnett

#appetite #better #buy #client #ever

The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships. ↗

— Leo Burnett

#creation #effective #familiar #into #new