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#advertising

Read through the most famous quotes by topic #advertising




Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.


David Ogilvy


#dangerous #enemy #generals #ignore #people

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.


David Ogilvy


#agent #allow #buy #consumers #dishonest

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.


David Ogilvy


#babies #bringing #campaigns #except #i

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.


David Ogilvy


#afraid #competitors #manufacturers #many #march

Never stop testing, and your advertising will never stop improving.


David Ogilvy


#improving #never #never stop #stop #testing

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.


David Ogilvy


#economy #firm #freedom #merits #person

The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.


David Ogilvy


#down #flag #headline #kind #meat

A magazine is simply a device to induce people to read advertising.


James Collins


#device #induce #magazine #people #read

What becomes of a man who acquires a beautiful woman, with her "beauty" his sole target? He sabotages himself. He has gained no friend, no ally, no mutual trust: She knows quite well why she has been chosen. He has succeeded in buying something: the esteem of other men who find such an acquisition impressive.


Naomi Wolf


#beauty #body-image #cosmetic-surgery #cosmetics #culture

What really decides consumers to buy or not to buy is the content of your advertising, not its form.


David Ogilvy


#buy #consumers #content #decides #form






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