#amp

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination. ↗

— David Ogilvy

#drunkard #executives #i #illumination #increasing

If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising. ↗

— David Ogilvy

#agency #another #brand #built #campaign

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea. ↗

— David Ogilvy

#attention #attract #big #big idea #buy

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns. ↗

— David Ogilvy

#babies #bringing #campaigns #except #i

On set I keep myself to myself; I'd rather the director speak up. I'm not gonna direct a younger actor. I think the power of example works best, actually. ↗

— Gary Oldman

#actually #best #direct #director #example

You always draw from your roots. I'm influenced by everything I hear and see, and that includes music today, but obviously I go back to my early influences: Stevie Wonder, Parliament, Earth, Wind & Fire, Ohio Players, Average White Band. Those kind of artists are what I look to. When I hear that stuff on the radio, I turn it up! ↗

— Donny Osmond

#amp #artists #average #back #band

It's a career that's enticing because you go on stage, for example, and people clap. You get that affirmation, but you can't go into acting for that because it's really your own self-belief that's going to get you through. ↗

— Miranda Otto

#affirmation #because #career #clap #enticing

I'm at a loss for words. But even my loss is amplified. ↗

— Talib Kweli

#even #i #loss #words

When I turned 18, was the first time that I really started concentrating on politics. And I started doing so because I realized that in order to really create and generate change, it has to come from changing laws... so I started campaigning for Norman Lear's foundation, which was Declare Yourself. ↗

— Hayden Panettiere

#campaigning #change #changing #come #concentrating

I hate, for example, whenever you hear someone say, 'You have work at being a couple.' ↗

— Vanessa Paradis

#couple #example #for example #hate #hear