Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's job to select and fit this material together and make it interesting. ↗
They planned this fair to bring business to Chicago, into the Loop. But you could have fired a cannon down state street and hit nobody, because everybody was out at the fair. ↗
We must develop huge demonstrations, because the world is used to big dramatic affairs. They think in terms of hundreds of thousands and millions and billions... Billions of dollars are appropriated at the twinkling of an eye. Nothing little counts. ↗
The correct didactic analysis is one that does not in the least differ from the curative treatment. How, indeed, shall the future analyst learn the technique if he does not experience it just exactly as he is to apply it later? ↗
Appetite as it relates to the human being, the person. How do you find appetite for what you do? How do you relate to appetite? How do you get appetite, not only for a meal but also to do the work you do? ↗