I went through a divorce right as we were starting the show. My divorce became final right after we started shooting the first year, and during that time I was in such a low place. ↗
My name became a brand, and I'd love to say that was the plan from the start. But the only plan was to keep writing books. And I've stuck to that ever since. ↗
At first, we couldn't be establishment, because we didn't have any money. We were guerrilla marketers, and we still are, a little bit. But, as we became No. 1 in our industry, we've had to modify our culture and become a bit more planned. ↗
It became extremely important that we go and see the four heads of the governments, and the message was delivered, with the tea packets, to all these heads. ↗