You take the quote from Sam Jackson about how he'll never work with a rapper, and I can understand where he's coming from because he says rappers can't act. ↗
And it's interesting, when you look at the predictions made during the peak of the boom in the 1990s, about e-commerce, or internet traffic, or broadband adoption, or internet advertising, they were all right - they were just wrong in time. ↗
I wasn't that wild about that. I told them basically if they were really going to want to bring back heavy metal to a program on MTV, then they are really going to have to get in touch with what real heavy metal is. ↗
With our website we didn't want people to come to our site and find out about Radiohead. We wanted them to come to our site and find out about what Radiohead are finding out about. ↗
I'm aware of my audience in a way, and I do try to engage with them while I'm trying to go about my business of thinking. I believe they help me by providing a focus. ↗