And on a Canadian set, everybody is equal. You get paid the same. You live together in barracks. You have a communal kitchen. You buy and cook your own food. ↗
It's not like, I don't know, if Madonna has a new record out, then everybody from Bangkok to Birmingham knows what its called and can buy it the same week. But our stuff is not in that mass market. ↗
The only way people are going to change their car buying habits, and the only way government will get behind alternatively fueled vehicles, is if gasoline prices continue to go up. ↗