#ch

The Japanese chose the principle of eternal peace as the basis of morality for our rebirth after the War. ↗

— Kenzaburo Oe

#basis #chose #eternal #eternal peace #japanese

Remember the two benefits of failure. First, if you do fail, you learn what doesn't work; and second, the failure gives you the opportunity to try a new approach. ↗

— Roger von Oech

#benefits #fail #failure #first #gives

To exercise at or near capacity is the best way I know of reaching a true introspective state. If you do it right, it can open all kinds of inner doors. ↗

— Al Oerter

#best way #capacity #doors #exercise #i

I don't think the discus will ever attract any interest until they let us start throwing them at each other. ↗

— Al Oerter

#attract #each #ever #i #interest

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants. ↗

— David Ogilvy

#bigger #company #dwarfs #each #giants

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination. ↗

— David Ogilvy

#drunkard #executives #i #illumination #increasing

A good advertisement is one which sells the product without drawing attention to itself. ↗

— David Ogilvy

#attention #drawing #good #itself #product

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image. ↗

— David Ogilvy

#brand #complex #contribution #every #image

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous. ↗

— David Ogilvy

#advertising #been #bitter #cannot #consumer

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years. ↗

— David Ogilvy

#attract #been #country #did #edge