To the person that deals in visualizations, I suppose there is something rather exciting about a whole set of people - they all going symmetrically, up or down, in a military sort of precision. ↗
Macbeth is a very popular play with audiences. If you want to sell out a theater, just mount a production of Macbeth. It's a short play, it's an exciting play, it's easy to understand, and it attracts great acting. ↗
The notion of a contemporary epiphany to me is very exciting, because it's a sort of biblical thing. It's something that has happened to people in other centuries or in the context of religious experience. ↗