It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea. ↗
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace. ↗
Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom. ↗
I can get a better role in TV and work more constantly than I can waiting around for my friends in Canada to call me every four years - which they do - and I go up there and play a leading role. ↗
I think the roles in television are better for women right now. At this point, I don't want to continue doing the same things I've been doing in film because it's very limited. ↗
During our stay in London for the first time I was able to establish personal contact with some of the organic chemists, whose work I knew and admired from the literature. I found them most gracious and helpful. ↗
