#consumer

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous. ↗

— David Ogilvy

#advertising #been #bitter #cannot #consumer

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea. ↗

— David Ogilvy

#attention #attract #big #big idea #buy

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace. ↗

— David Ogilvy

#consumers #important #marketplace #most #product

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy. ↗

— David Ogilvy

#agent #allow #buy #consumers #dishonest

China also has moved away from its original status of purely producing basic, what you call, consumer commodities and Chinese companies are moving beyond China to various parts of the world. ↗

— Sellapan Ramanathan

#away #basic #beyond #call #china

Rather than proposing a forward-looking energy initiative, House Republicans continue to push Big Oil's tired old ideas, ideas that will do absolutely nothing to lower gas prices for the American consumer. ↗

— Jan Schakowsky

#absolutely nothing #american #american consumer #big #consumer

Indeed, we must foster cost-saving competition. And that means joining the marketplace of other industrialized countries - not just for the manufacturers who sell drugs, but for consumers as well. ↗

— Olympia Snowe

#consumers #countries #foster #indeed #industrialized

When I look at the chaotic and volatile debate right now, both in Germany and around the world, my impression and concern is that the daily barrage of proposals and political statements is making markets and consumers even more nervous. Still, Brussels is pressing for a joint European approach. ↗

— Peer Steinbruck

#around #both #brussels #chaotic #concern

On the way from the Renaissance to our days we have enriched our experience, but we have lost the concept of a Supreme Complete Entity which used to restrain our passions and our irresponsibility. We have placed too much hope in political and social reforms, only to find out that we were being deprived of our most precious possession: our spiritual life. In the East, it is destroyed by the dealings and machinations of the ruling party. In the West, commercial interests tend to suffocate it. This is the real crisis. ↗

— Aleksandr Solzhenitsyn

#communism #consumerism #materialism #experience

The movie industry is committed to working with the technology sector to find innovative new ways to deliver entertainment to consumers. ↗

— Dan Glickman

#consumers #deliver #entertainment #find #industry