#consumers

Consumers are increasingly feeling that they are being taken for a ride. ↗

— Larry Craig

#consumers #feeling #increasingly #ride #taken

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea. ↗

— David Ogilvy

#attention #attract #big #big idea #buy

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace. ↗

— David Ogilvy

#consumers #important #marketplace #most #product

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy. ↗

— David Ogilvy

#agent #allow #buy #consumers #dishonest

What really decides consumers to buy or not to buy is the content of your advertising, not its form. ↗

— David Ogilvy

#buy #consumers #content #decides #form

Amazon.com strives to be the e-commerce destination where consumers can find and discover anything they want to buy online. ↗

— Jeff Bezos

#anything #buy #com #consumers #destination

We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.' ↗

— Leo Burnett

#consumers #hell #instead #product #say

You shouldn't have an overbearing FCC. Let the market work itself. By allowing companies to compete in an unregulated forum, you're going to allow the faster deployment of new services and new equipment consumers are going to want. ↗

— Fred Upton

#allowing #companies #compete #consumers #deployment

Women are clearly the major consumers in far more than just female categories. It doesn't matter whether it is purchases of cars, cosmetics, or even products for men, female consumption power is the leading consumption power in the world. Any company that overlooks the woman as the decision maker is making a huge mistake. ↗

— Andrea Jung

#cars #categories #clearly #company #consumers

More and more surveys in the US are indicating a change in values taking place among consumers, who become more concerned about quality of life, food, health and the environment. ↗

— David Korten

#among #become #change #concerned #consumers