Given that you'll never be able to prevent copying, the question is, what can you do to minimize it? What can you do to make consumers happy enough with legitimate use of the system that they'll be willing to pay for it? ↗
For the producers, there was no reason to produce. You get money, but you couldn't use this money. For consumers, you could have money, but you have no way to use it because you go to the shop and see nothing. ↗
We need a number of solutions - we need more efficiency and conservation. Efficiency is a big one. I think car companies need to do a lot better in producing more efficient cars. They have the technology, we just need to demand them as consumers. ↗
Women are far and away the bigger consumers of fiction than men, but men are still far and away the more reviewed, the more critically esteemed, the more respected. That can get frustrating. ↗
Whether the medium is ready for consumers is better judged by those consumers. I sometimes read online - but not often. The stigma is attached to pay scales. Much online publication is no pay or small pay. ↗
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea. ↗
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace. ↗