#consumers

Women are far and away the bigger consumers of fiction than men, but men are still far and away the more reviewed, the more critically esteemed, the more respected. That can get frustrating. ↗

— Jennifer Weiner

#bigger #consumers #critically #esteemed #far

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea. ↗

— David Ogilvy

#attention #attract #big #big idea #buy

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace. ↗

— David Ogilvy

#consumers #important #marketplace #most #product

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy. ↗

— David Ogilvy

#agent #allow #buy #consumers #dishonest

We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.' ↗

— Leo Burnett

#consumers #hell #instead #product #say

Apple does great products, but at the end of the day we think consumers want choice, consumers want openness. ↗

— Rob Glaser

#choice #consumers #day #does #end

But beyond the hysteria of phantom death panels, where is the abomination? Show me the provisions that will hurt consumers, because if you think a $110 billion a year tax break for working-class Americans to buy private health insurance is a government takeover, I welcome the debate. ↗

— Jim McDermott

#beyond #billion #break #buy #consumers

It is imperative that we make consumers more aware of the long-term effects of their financial decisions, particularly in managing their credit card debt, so that they can avoid financial pitfalls that may lead to bankruptcy. ↗

— Daniel Akaka

#aware #bankruptcy #card #consumers #credit

Scale can create value for shareholders; for consumers, who are beneficiaries of better products, delivered more quickly and at less cost; for the businesses that are our customers; and for the economy as a whole. ↗

— Jamie Dimon

#better #businesses #consumers #cost #create

There are growing concerns that oil companies are making too much in profits at the expense of consumers. ↗

— Pete Domenici

#concerns #consumers #expense #growing #making