Daytime has been successful all these years because it caters to a very real need in the audience - to see something that's not nighttime fantasy. People watch daytime because it's like their lives. ↗
It all went back to problems we had talked about before, you know, such as the British not believing in formation bombing and not believing in daytime bombing. ↗
The fact is that daytime television is less valued than nighttime, and it's partly because of the product that we produce. We do a one-hour show in 12 hours. Nighttime produces a one-hour show in seven to nine days. ↗
What I learned, a little too late, was that the 'traditional' Martin Short target viewer weighs under 300 pounds. Unfortunately, I was on during daytime. ↗