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Because it’s no longer enough to be a decent person. It’s no longer enough to shake our heads and make concerned grimaces at the news. True enlightened activism is the only thing that can save humanity from itself. ↗
Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand. ↗
Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does... ↗
