When I wrote 'Fast Food My Way' in 2004, I hoped that my friends would prepare my recipes. Now, more people cook from that book than any other I've written in the past 30 years. ↗
Let's keep the chemists over here and the food over here, that's my feeling. What do I know? But that is a big aspect of fast food is their ability to artificially taint the colors and the smells and stuff to stimulate appetite. ↗
Corn is an efficient way to get energy calories off the land and soybeans are an efficient way of getting protein off the land, so we've designed a food system that produces a lot of cheap corn and soybeans resulting in a lot of cheap fast food. ↗
They know they got the TV ad, they know they got the name recognition, they know that they can do a tie in with McDonald's or some fast food outlet and the money is just gonna flow in. ↗
When fast food is not a treat but a dietary staple, the children surf the internet all day in dark corners of the room and are bombarded with latest gadgets. Things replace parental standards. ↗