They know they got the TV ad, they know they got the name recognition, they know that they can do a tie in with McDonald's or some fast food outlet and the money is just gonna flow in. ↗
My very first job was a cashier at Burger King in Tucson, Arizona. And I occasionally worked the drive-thru. I'd go wherever I was needed! My second job was at Dairy Queen. I stayed in the fast food royalty. ↗