They know they got the TV ad, they know they got the name recognition, they know that they can do a tie in with McDonald's or some fast food outlet and the money is just gonna flow in.

[citation needed] Siskel was a die-hard Chicago sports fan especially of the NBA's Bulls and would cover locker-room celebrations for WBBM-TV news broadcasts following Bulls championships in the 1990s. In the episode Siskel and Ebert split and each wants Jay Sherman the titular critic as his new partner. At the Movies also continued a few more years with other hosts.

Along with colleague Roger Ebert he hosted the popular review show Siskel & Ebert At the Movies from 1986 until his death. Eugene Kal "Gene" Siskel (January 26 1946 – February 20 1999) was an American film critic and journalist for the Chicago Tribune.