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We're trying to tell a very full story of 'Nashville' and these characters in Nashville, and I'm really hopeful that we're going to be able to do something as innovative as 'American Horror Story' and 'Friday Night Lights.' And I think so far, we're on the right path for that. ↗
By packaging a full album into a bundle of music with ringtones, videos and other combinations and variations, we found products that consumers demonstrably valued and were willing to purchase at premium prices. And guess what? We've sold tons of them. ↗
You need to look no further than Apple's iPhone to see how fast brilliantly written software presented on a beautifully designed device with a spectacular user interface will throw all the accepted notions about pricing, billing platforms and brand loyalty right out the window. ↗
#accepted #apple #beautifully #billing #brand
