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By packaging a full album into a bundle of music with ringtones, videos and other combinations and variations, we found products that consumers demonstrably valued and were willing to purchase at premium prices. And guess what? We've sold tons of them.

Edgar Bronfman, Jr.

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About Edgar Bronfman, Jr.

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The first step in this diversification was the widely criticized sale of Seagram's stake in DuPont. The investment group which has owned the company since 2004 was said to have received a positive return on its investment. He produced the unsuccessful film The Border which starred Jack Nicholson.

(born May 16 1955) is an American businessman who served as CEO of Warner Music Group 2004 to 2011 and as Chairman from 2011 to 2012. Edgar Miles Bronfman Jr. In May 2011 the sale of WMG was announced; Bronfman would continue as CEO in the transaction.

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