What SF can do better than anything else is show us the range of our possible futures, and what we can do to realize the good ones and avoid the nasty ones. ↗
I write a lot of songs people don't hear. I really just enjoy the process. I finish 'em all. I don't think there's a whole lot of difference between the bad ones and the good ones. ↗
I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive. ↗
The world is full of musicians who can play great, and you wouldn't cross the road to see them. It's people who have this indefinable attitude that are the good ones. ↗