#her

Necessity may be the mother of invention, but play is certainly the father. ↗

— Roger von Oech

#father #invention #may #mother #necessity

I don't think the discus will ever attract any interest until they let us start throwing them at each other. ↗

— Al Oerter

#attract #each #ever #i #interest

I don't compete with other discus throwers. I compete with my own history. ↗

— Al Oerter

#history #i #my own #other #own

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination. ↗

— David Ogilvy

#drunkard #executives #i #illumination #increasing

If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising. ↗

— David Ogilvy

#agency #another #brand #built #campaign

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous. ↗

— David Ogilvy

#advertising #been #bitter #cannot #consumer

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes. ↗

— David Ogilvy

#appropriations #avoid #awkward #cash #clients

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped. ↗

— David Ogilvy

#afraid #competitors #manufacturers #many #march

The secret of long life is double careers. One to about age sixty, then another for the next thirty years. ↗

— David Ogilvy

#age #another #careers #double #life

The opponents and I are really one. My strength and skills only half of the equation. The other half is theirs. An opponent is someone whose strength joined to yours creates a certain result. ↗

— Sadaharu Oh

#creates #equation #half #i #joined