I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising. ↗
I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for. ↗
I have learned, as a rule of thumb, never to ask whether you can do something. Say, instead, that you are doing it. Then fasten your seat belt. The most remarkable things follow. ↗
What I have learned from my work up to now, is to try to be open, but also protect myself by not letting the good and the evil get too much importance. ↗