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If I pick up a book with spaceships on the cover, I want spaceships. If I see one with dragons, I want there to be dragons inside the book. Proper labeling. Ethical labeling. I don't want to open up my cornflakes and find that they're full of pebbles... You need to respect the reader enough not to call it something it isn't. ↗
Listen, my day job is also Chief Creative Officer for Marvel, and it's a very painful job because we publish a lot of books, and there are things I see where I can punch people out. Therefore, we have some new people now, and the kids are going to read our books. ↗
