#i

While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising. ↗

— Jef I. Richards

#also #be true #best #fact #lose

Advertising is speech. It's regulated because it's often effective speech. ↗

— Jef I. Richards

#because #effective #often #regulated #speech

I just got on a pony's back and away I went. ↗

— Gordon Richards

#back #got #i #just #pony

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.' ↗

— Jef I. Richards

#art #called #creative #strategy #without

Advertising is the 'wonder' in Wonder Bread. ↗

— Jef I. Richards

#bread #wonder

Creativity is an advertising agency's most valuable asset, because it is the rarest. ↗

— Jef I. Richards

#agency #asset #because #creativity #most

If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless. ↗

— Jef I. Richards

#consumers #done #ethically #pointless #trust

In advertising, sex sells. But only if you're selling sex. ↗

— Jef I. Richards

#only #selling #sells #sex #you

Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'? ↗

— Jef I. Richards

#baby #child #clutch #declare #grow

The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture? ↗

— Jef I. Richards

#allows #candidates #honest #law #lie