#ill

Let me be absolutely clear. Israel is a strong friend of Israel's. It will be a strong friend of Israel's under a McCain administration. It will be a strong friend of Israel's under an Obama administration. So that policy is not going to change. ↗

— Barack Obama

#administration #change #clear #friend #going

Therefore, once U.S. forces leave, it is almost inevitable that an anti-Western, anti-U.S. regime will arise. ↗

— William Odom

#arise #forces #inevitable #leave #once

It's easy to come up with new ideas; the hard part is letting go of what worked for you two years ago, but will soon be out-of-date. ↗

— Roger von Oech

#come #easy #go #hard #ideas

I don't think the discus will ever attract any interest until they let us start throwing them at each other. ↗

— Al Oerter

#attract #each #ever #i #interest

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination. ↗

— David Ogilvy

#drunkard #executives #i #illumination #increasing

Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine. ↗

— David Ogilvy

#better #get #hire #leave #look

If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising. ↗

— David Ogilvy

#agency #another #brand #built #campaign

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea. ↗

— David Ogilvy

#attention #attract #big #big idea #buy

The more informative your advertising, the more persuasive it will be. ↗

— David Ogilvy

#informative #more #persuasive #will #your

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace. ↗

— David Ogilvy

#consumers #important #marketplace #most #product