#persuasive

Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent. ↗

— William Bernbach

#achieved #believed #claims #creativity #economically

Truthful words are not beautiful; beautiful words are not truthful. Good words are not persuasive; persuasive words are not good. ↗

— Lao Tzu

#beautiful words #good #good words #persuasive #truthful

The point of literary criticism in anthropology is not to replace research, but to find out how it is that we are persuasive. ↗

— Clifford Geertz

#criticism #find #how #literary #literary criticism

I am not unconscious of the persuasive power exerted by these considerations to drag men along in the current; but I am not at liberty to travel that road. ↗

— Benjamin F. Wade

#am #considerations #current #drag #exerted

Projecting a persuasive image of a desirable and practical future is extremely important to high morale, to dynamism, to consensus, and in general to help the wheels of society turn smoothly. ↗

— Herman Kahn

#desirable #dynamism #extremely #future #general

A drunk driver is very dangerous. So is a drunk backseat driver if he's persuasive. ↗

— Demetri Martin

#dangerous #driver #drunk #persuasive #very

The more informative your advertising, the more persuasive it will be. ↗

— David Ogilvy

#informative #more #persuasive #will #your

I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive. ↗

— David Ogilvy

#best #come #done #experience #good

The belief may be too often mistaken, but the illusion of coming into direct contact with the past is intoxicating and persuasive, and can result in an interpretation that carries conviction. Sometimes confidence is all that's needed. ↗

— Charles Rosen

#carries #coming #confidence #contact #conviction

Power is the most persuasive rhetoric. ↗

— Friedrich Schiller

#most #persuasive #rhetoric