#in

Advertising is the modern substitute for argument; its function is to make the worse appear the better. ↗

— George Santayana

#appear #argument #better #function #make

…sense of futility that comes from doing anything merely to prove to yourself that you can do it: having a child, climbing a mountain, making some sexual conquest, committing suicide. The marathon is a form of demonstrative suicide, suicide as advertising: it is running to show you are capable of getting every last drop of energy out of yourself, to prove it… to prove what? That you are capable of finishing. Graffiti carry the same message. They simply say: I’m so-and-so and I exist! They are free publicity for existence. Do we continually have to prove to ourselves that we exist? A strange sign of weakness, harbinger of a new fanaticism for a faceless performance, endlessly self-evident. ↗

— Jean Baudrillard

#jean-baudrillard #sociology #advertising

The consumer isn't a moron. She is your wife. ↗

— David Ogilvy

#advertising

I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language. ↗

— David Ogilvy

#grammar #humour #advertising

It isn't just Wally. It could be a girl, for goodness' sake. I mean if he were a girl - somebody in my dorm, for example, - he'd have been painting scenery in some stock company all summer. Or bicycled through wales. Or taken an apartment in New York and worked for a magazine or an advertising company. It's everybody, I mean. Everything everybody does is so - I don't know, not wrong, or even mean, or even stupid, necessarily. But just so tiny and meaningless and - sad-making. And the worst part is, if you go bohemian or something crazy like that, you're conforming just as much as everybody else, only in a different way. ↗

— J.D. Salinger

#zooey #advertising

The one conclusion I have reached is that whiskey is a great leveler. You might be a hotshot advertising executive or a lowly foundry worker, but if you cannot hold your drink, you are just a drunkard. ↗

— Vikas Swarup

#advertising

here's the thing about friends, I mean REAL friends: You can't just put up a poster at school and advertise for somebody and then hope you find the perfect one. It might work, I guess, but you'd look so pathetic and desperate that no one would want to be your friend, and so it would be kind of pointless ↗

— Laura Preble

#advertising

Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand. ↗

— Howard Schultz

#brand-loyalty #branding #advertising

Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does... ↗

— Howard Schultz

#branding #advertising

Here’s one of my favorite statements: We are never going to enjoy stability, we are never going to enjoy spiritual maturity until we learn how to do what’s right when it feels wrong, and every time you do what’s right by a decision of your will using discipline and self control to go beyond how you feel, the more painful it is in your flesh, the more you’re growing spiritually at that particular moment. ↗

— Joyce Meyer

#discipline