Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before. ↗
I would not vote for the mayor. It's not just because he didn't invite me to dinner, but because on my way into town from the airport there were such enormous potholes. ↗
Just because you liked something as a youngster doesn't mean you have to like it as an adult. You can change your taste a little bit on the sweets and things like that. ↗
If I felt, in the event of a royal wedding, inspired to write about people coming together in marriage or civil partnership, I would just be grateful to have an idea for the poem. And if I didn't, I'd ignore it. ↗