I think it comes from really liking literary forms. Poetry is very beautiful, but the space on the page can be as affecting as where the text is. Like when Miles Davis doesn't play, it has a poignancy to it. ↗
I'm hoping that word-of-mouth on the film - people seeing it and liking it - that that will drive more people to the theaters, because I haven't seen the billboards or the posters or anything. ↗