Exeter was, I suspect, more crucial in my life than in the lives of most members of my class, and conceivably, than in the lives of almost anyone else who ever attended the school. ↗
At the time my dog had a fungus on her chest that wouldn't heal and resisted treatment. I made an ointment with our product and it cleared up in two days. She lived to 17 years. ↗
If something in your writing gives support to people in their lives, that's more than just entertainment-which is what we writers all struggle to do, to touch people. ↗
The target audience goes back to conception. That means pre-natal care, safe delivery, post-natal screening, and the ordinary stuff you do in pediatrics. ↗