You don't just turn on a camera and do a cooking show. If you want to go somewhere with something, you've got to make it look like what it's supposed to look like five years from now. ↗
You don't want to be first, right? You want to be second or third. You don't want to be - Facebook is not the first in social media. They're the third, right? Similarly, you know, if you look at Steve Jobs' history, he's never been first. ↗
If all I hired were cake decorators, our cakes would just look like cakes that people decorate. We do astounding work at Charm City Cakes and to do that you need people who think in astounding ways. Artists just think in different ways. ↗