The magazine was being started by a company that had no experience in business magazine publishing. It was a little difficult to get people to sort of buy into it and to join the staff, but we did. ↗
There certainly was a lot of potential in the air for doing a magazine which focused on the way business, in particular, was being transformed by the Internet. ↗
You have to remember when we were going once a month, we were putting out issues that were 480 pages, and people were complaining that these were too big, I can't get through a 480 page magazine every month. ↗
A large wildlife book, start to finish, could take one to two years, but then I would expect to get several good (nature) magazine features off the back of this, plus of course a lot of stock. ↗
Currently I am working on another three books, doing a lot of magazine work, am shooting for fifteen stock agencies, plus my own photo library - all this keeps me quite busy! ↗
I can only speak from my own personal experience, being behind the camera and in front of it, but every magazine cover you see is completely airbrushed. ↗