#marketing

Why spend ten dollars to buy one item that does two things, when for five dollars a piece I can sell you two items that each does one thing?
 ↗

— Jarod Kintz

#deals #efficiency #function #funny #humor

I want to drum up interest for instruments that are played by beating them with sticks. 
 ↗

— Jarod Kintz

#appealing #awareness #drum #instruments #interest

My dad is a marketing mastermind. ↗

— Serena Williams

#marketing

Did people think I sounded black? Totally, but that was a marketing tool as well, but also this is how I grew up and these are my influences. ↗

— Taylor Dayne

#black #did #grew #how #i

aesthetic isn't simply about good design for good design's sake. ↗

— Noah Kerner

#design #marketing #product #design

That feeling of freedom, open highways of possibilities, has kind of been lost to materialism and marketing. ↗

— Sheryl Crow

#feeling #freedom #highways #kind #lost

Cosmetic surgery is not "cosmetic," and human flesh is not "plastic." Even the names trivialize what it is. It's not like ironing wrinkles in fabric, or tuning up a car, or altering outmoded clothes, the current metaphors. Trivialization and infantilization pervade the surgeons' language when they speak to women: "a nip," a "tummy tuck."...Surgery changes one forever, the mind as well as the body. If we don't start to speak of it as serious, the millennium of the man-made woman will be upon us, and we will have had no choice. ↗

— Naomi Wolf

#beauty #body-image #cosmetic-surgery #cosmetics #culture

By using repetition, images, and other strategies - all of which communicate truths in ways that are not cognitively or propositional - marketing forms us into the kind of persons who want to buy beer to have meaningful relationships, or to buy a car to be respected, or buy the latest thing to come along simply to satisfy the desire that has been formed and implanted in us. It is important to appreciate that these disciplinary mechanisms transmit values and truth claims, but not via propositions or cognitive means; rather, the values are transmitted more covertly...This covertness of the operation is also what makes it so powerful: the truths are inscribed in us through the powerful instruments of imagination and ritual. ↗

— James K.A. Smith

#desire #disciplines #imagination #marketing #ritual

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination. ↗

— David Ogilvy

#drunkard #executives #i #illumination #increasing

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes. ↗

— David Ogilvy

#appropriations #avoid #awkward #cash #clients